I am always thinking about this:
hot and cool (and dry?)
immediacy and hypermediacy: what do B&G add: social, political, gender. See their article.
film and database: an unironic terminology, a use-based terminology, nice literal and metaphorical dimensions. Front and back: out of database comes film. Out of hypermediacy comes immediacy. Out of abstractness comes concreteness.
only McClould gives us the third term:
resemblance, iconicity, abstractness.
Although he is missing a fourth term: concreteness, which starts to look more like hot and cool, with resemeblance and iconicity being styles of achieving. But it ain't quite that simple yet.
Hypermediacy doesn't assume iconicity (although there is certainly a lot of it there.
We are probably getting somewhere, but we need to do a better job of building on existing scholarship.
We might need to get out of binaries.
And we might benefit from trinities that are not dialectical: no third term.
Is this where the Wysocki articles gets hung up?
What we might need next is symplexity, reversed.