There is lots of evidence that David Byrne understands Marshall McLuhan, but a recent blog entry makes the point that the medium is the massage beautifully.
MM's diss. ends with an analysis of how Thomas Nashe was influenced by the grammarians, dialecticians, and rhetoricians of his education. A similar analysis of many new media artists would uncover, I suspect, McLuhan's influence (grammarian/rhetorician). Some would uncover Derrida's influence (the dialecticians), probably the postmodern poets and novelists, perhaps Michael Joyce). If it weren't late, I would try to generate other names and connections. Gotta flesh out the web of relations.
Slightly related note: Sketches of Gehry, a documentary about Frank Gehry, illuminates creativity, collaboration, experimentation, and some beautiful buildings. Worth checking out!