rating: 3 of 5 stars
Okay book, but I keep looking for him to acknowledge and work with the Joyce reference in the title ("Here Comes Everybody" is the "hero" of Finnegan's Wake), and / or acknowledge the McLuhan influences that show up everywhere. The curse of being an academic--I am interested in the connections!
He does a nice job with technological determinism: he points out that the printing press didn't initiate the renaissance, but it significantly furthered it. He does a nice job of explaining why he thinks people contribute to Wikipedia, and he shows through a couple of different examples that social media sites rely on a few people to do a lot of work and many people to do a little work--good reminder for me every time I try to initiate a social media project that gets minimal buy-in.
Hhmmm, maybe I am liking the book more than I realized! Better keep going.
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