Tuesday, June 12, 2007

Me and Mac (the scholar, not the computer)

I was just thinking, just trying to rememberer, "how/why did I come to McLuhan, and why am I such an advocate now?" His name was floated occasionally in the classrooms of U of Winnipeg, but always quickly dismissed by the professor. He started showing up in fragments while working on my dissertation--a history of writing instruction in western Canadian universities (snore)--those traces, I realized, were pretty interesting. I gave a seminar presentation on him during my last class in graduate school; it was very well received; Don Payne suggested I had just outlined a research agenda. If only I had known what that meant! The "agenda" remained hidden (as all the best are) for about 4 or 5 years, even though Anthony Ellertson expressed great enthusiasm for McLuhan in a graduate course I taught in about 2000. I remember worrying about the lack of political edge in McLuhan's work, I worried about the gross over-generalizations, I worried about the cultural studies critique of McLuhan. But I remembered Anthony's enthusiasm for McLuhan, and I saw that enthusiasm again among other students when I taught The Laws of Media and tetradic analysis. And I saw it frequently when I assigned The Medium is the Massage, occasionally identified by students as the most interesting book they have read. As a scholar, I started to see the political potential embedded in McLuhan's work--my potential to use his work as I saw fit. And I started to see and understand the formal experiments, which, strangely enough, I think I had been trying since I started in 'zine in high school. In short, I became an advocate because I could see McLuhan working for students--generating excitement and engagement--and that excitement in turn rubbed off on me as a scholar. Charlie Lowe has said to me a couple of times, "I like the way McLuhan makes me think," and that seems to sum up why I am pushing this drug.

5 comments:

oakleyses said...

nike free, ray ban sunglasses, oakley sunglasses, michael kors outlet online, michael kors outlet store, tory burch outlet online, coach outlet store online, longchamp handbags, michael kors outlet online sale, polo ralph lauren, michael kors handbags, louis vuitton, prada outlet, ray ban outlet, burberry outlet online, nike air max, coach purses, coach outlet, nike outlet, chanel handbags, true religion outlet, christian louboutin shoes, red bottom shoes, gucci handbags, coach outlet, louis vuitton outlet online, tiffany and co jewelry, michael kors outlet online, oakley vault, cheap oakley sunglasses, louis vuitton handbags, nike air max, prada handbags, true religion, louis vuitton outlet, polo ralph lauren outlet, longchamp outlet, louis vuitton outlet, tiffany jewelry, kate spade outlet, burberry outlet online, christian louboutin outlet, jordan shoes, christian louboutin, kate spade outlet online, longchamp outlet online, michael kors outlet

oakleyses said...

air max pas cher, hollister, longchamp pas cher, converse pas cher, ralph lauren, nike air max, air jordan, sac vanessa bruno, abercrombie and fitch, scarpe hogan, sac michael kors, louis vuitton uk, michael kors canada, new balance pas cher, ray ban pas cher, nike roshe, hermes pas cher, true religion outlet, ralph lauren pas cher, tn pas cher, nike free, vans pas cher, north face, nike roshe run, nike air force, nike air max, hollister, sac louis vuitton, burberry pas cher, oakley pas cher, michael kors uk, ray ban uk, mulberry uk, north face pas cher, chaussure louboutin, guess pas cher, louis vuitton, nike blazer pas cher, air max, barbour, lululemon outlet online, lacoste pas cher, timberland, longchamp, louis vuitton pas cher, true religion jeans, nike free pas cher

oakleyses said...

bottega veneta, ugg boots clearance, north face jackets, herve leger, wedding dresses, insanity workout, jimmy choo shoes, soccer jerseys, ugg outlet, mcm handbags, beats headphones, canada goose outlet, chi flat iron, ferragamo shoes, ghd, ugg, canada goose outlet, uggs outlet, asics shoes, giuseppe zanotti, nike trainers, longchamp, soccer shoes, vans outlet, p90x workout, valentino shoes, north face jackets, mac cosmetics, mont blanc pens, nike huarache, babyliss, abercrombie and fitch, replica watches, uggs on sale, celine handbags, new balance outlet, reebok shoes, canada goose outlet, nike roshe, marc jacobs outlet, ugg boots, hollister, ugg outlet, birkin bag, canada goose, lululemon outlet, ugg soldes, instyler ionic styler, nfl jerseys

oakleyses said...

iphone 6 case, timberland shoes, louis vuitton canada, nike air max, moncler outlet, toms outlet, hollister, air max, moncler, canada goose, pandora charms, pandora uk, hollister canada, oakley, louboutin, converse, ralph lauren, wedding dress, ray ban, swarovski jewelry, baseball bats, parajumpers outlet, pandora jewelry, canada goose, gucci, moncler, thomas sabo uk, ugg, montre femme, canada goose pas cher, vans, uggs canada, swarovski uk, juicy couture outlet, canada goose, lancel, converse shoes, hollister clothing, coach outlet, links of london uk, moncler outlet, replica watches, karen millen, moncler, supra shoes, moncler, juicy couture outlet, moncler

Mie Helal said...



I definitely love this site
http://www.prokr.net/2016/09/tatters-cleaning-companies-4.html
http://www.prokr.net/2016/09/tatters-cleaning-companies-3.html
http://www.prokr.net/2016/09/sofas-cleaning-companies-13.html
http://www.prokr.net/2016/09/sofas-cleaning-companies-12.html
http://www.prokr.net/2016/09/sofas-cleaning-companies-11.html
http://www.prokr.net/2016/09/sofas-cleaning-companies-10.html
http://www.prokr.net/2016/09/sofas-cleaning-companies-9.html
http://www.prokr.net/2016/09/sofas-cleaning-companies-8.html