I've been working on an analysis of McLuhan and Fiore's The Medium is the Massage, but I keep thinking / wondering why Greg Ulmer has never done a really visual, or at least visual-verbal, text. He has included images in his work, and he does have interesting visual-verbal material online (much of it more visual than verbal), so perhaps he is making that medium divide (word = pages, images = screens). But if I were any kind of decent designer, which I am not, I think I would start working on a book called "Usable Glue," and I would try to make some of his concepts (or borrowed concepts) like felt, punctum, electracy, more visible, and I think I would try to play around with his sets of instructions. It might be interesting to try and work with his text in the way Fiore worked with McLuhan's text. Is Ulmer a master of the aphorism or succinct theoretical phrasology (hard to beat "the medium is the message / massage / mass-age")? Are his concept illustratable? I guess I tried this once: what do you think?